At its Huawei P30 Pro launch event today, the company announced that it's partnering with Korean fashion brand Gentle Monster to release its first smart glasses.
Gentle Monster is a luxury eyewear company that's popular across Asia. Known for its experimental design, its showrooms look more like art galleries, which were shown by CEO Hankook Kim onstage as he introduced the smart glasses. Kim also threw some shade at Snapchat Spectacles, asking, "How many people want to wear this as we meet our friends or lovers?" The glasses also don't have any cameras, which allow them to look more like regular sunglasses. It's a smart partnership choice by Huawei that puts a real emphasis on fashion.