has raised $3 million in seed funding to develop machine learning and augmented reality
(AR) technology that makes driving with smartphone navigation easier.
In contrast to traditional navigation apps, where users have to look away from the road to decipher directions, the Phiar app displays a driver's real world surroundings, augmented with an easy-to-follow painted path. A green band shows you the way to go (just like in a racing video game).
The Palo Alto, California-based company launched at Y Combinator earlier this year. It was founded by computer vision researcher Chen-Ping Yu and deep learning expert Ivy Li. Their aim is to solve directional and safety issues experienced by users of traditional two-dimensional navigation systems. It would be nice if carmakers built this tech into the windshield itself, but that could take a long time to happen and would probably very expensive.